Imagine a pitch by a digital marketing agency.  “So Cadbury, to bring back the Wispa chocolate bar, we’re going to get one and cover it in gold.  Then, we tell the internet, and they go crazy for it.”  “But that’s not a very inventive idea, practically every promotional product recently has been covered in gold, jewels, or something similar.”  “The internet will for any old shit, trust us.”  And so here we are.  There’s a chocolate bar, it’s a re-released Wispa Gold, and it’s covered in gold, blah blah blah, it’s the most expensive chocolate bar now.  Thus the mission has been successful.  Uninventive marketing ploy traps me into writing about uninventive and will-to-live-shortening story.  Read more after the jump.

The free London papers were all over this, and that’s no great surprise, you need only ring up, ask them “do you need some news?” and wait for the reply “christ, yes we do.”  I mean hell, they even reported on Rock Soap Opera (win).  This stunt chocolate bar will be delivered by Tony Hadley, the singer with Spandau Ballet, evident lover of chocolate bars and singer of 80s classic “Gold”. Price is £961.48 ($1,628).  See it at Selfridges in London if you have literally nothing better to do.