I do like Justin Timberlake, even though he puts his name to almost anything. But this is serious credibility stretching stuff. This is JT and Givenchy’s “Play” aftershave, and it’s got buttons like play, pause and rewind on it. Yes, as in press play on your iPod gadget you trendy shit. Wait, I own something with buttons on to play music. Maybe this is aimed at me. I quite like the music of Justin Timberlake too. What does it smell like? Oh who the fuck cares, people stopped worrying about that part years ago. Read more after the jump.

According to the pringles over at Givenchy, it’s inspired by “mobile multimedia gadgets, those quintessential objects of modernity and style that have become both everyday objects and icons of our era.” Oh do go away. I hear “GPSence” is next. Here all week.
It’s here – Givenchy
[...] about Boing Boing as of August 25, 2009 Justin Timberlake and Givenchy have their fingers on the pulse – scumbagmillionaire.com 08/25/2009 I do like Justin Timberlake, even though he puts his name to [...]