Did Burberry ever actually make official baseball caps? I miss seeing those on chavs. If you’re reading this from outside the UK, you can put that last observation in the tray marked “totally irrelevant”. Anyway, Emma Watson aka Hermione from Harry Potter is the new face of Burberry. I have to say I’d probably rather have sex with Ron Weasly, but hey, at least someone finds her attractive. Read more after the jump.


Creative director Christopher Bailey told WWD, “I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”
What? Who cares? You’re lucky you’ve caught her before she goes Lohan. Just you watch.